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 诚信:
对客户:诚实、守信是形成强大亲和力的基础,会使人产生与你交往的愿望,获得信任,消除不利因素带来的障碍,使困境变为坦途,将潜在的矛盾化解在无形之中。
对工作:诚信体现在工作主动,责任心强,细致周到地体察公司和客户的意图。它是一种职业的责任感,是承担某一责任或从事职业所表现出来的敬业精神,而且最重要的是它从不以此作为寻求回报的筹码。
敬业:
敬重自己的工作,将工作当成自己的事。表现为忠于职守、尽职尽责、认真负责、一丝不苟、善始善终的职业道德,其中揉和了一种使命感和道德责任感。当我们将敬业变成一种习惯时,就能从中学到更多的知识、积累更多的经验,就能从全身心投入工作的过程中找到快乐。
团结:
市场经济的影响和社会的发展,正在形成一种新的社会契约,我们必须自己照顾自己并且互相扶持,勇敢地追求团队合作,其实是同舟共济的责任。团结就有力量,团结就有市场,团结就有了大家共同的事业。
开拓:
对自己的工作负责,主动发现那些需要做的事情,随时准备把握机会,展现超乎他人要求的工作表现,勇于负责,拥有“为了完成任务,必要时不惜打破成规”的智慧和判断力,超越自己,超越他人。


Credibility:
To customers: Credibility is the basis for a strong affinity, makes others want to be friendly to you and trust you, solves the problems caused by negative factors, changes adversity into prosperity, and resolves underlying conflicts.
To work: Credibility is expressed in initiative working attitude, strong sense of responsibility, and considerate understanding of the company and customers. Credibility is the responsibility to career, the professional dedication, and most importantly, it never seeks for returns.
Dedication: Respecting work and considering it as business, as professional ethics of devotion, chariness, responsibility and consistent attitude, plus a sense of mission and moral responsibility. When one forms a habit of dedication, he can obtain more knowledge and more experience, and be able to work wholeheartedly and happily.
Solidarity: Due to the impact of market economy and the development of society, a new social contract comes into being. We must take care of ourselves and support each other and courageously pursue teamwork, which in fact is responsibility of mutual dependence and mutual help. Solidarity is strength; solidarity wins market; and solidarity makes a common career.

Development: Be responsible for one’s own duty, take the initiative to do works, be ready to seize the opportunities, make better performances than others’ expectations, have the wisdom "Never hesitate to break rules to complete the task in case of necessity", exceed oneself, and do better than others.